EVERY LEADER WAS A SERVANT
I led a social media campaign as Art director and Photographer for Housing Works Cannabis Co that ran over several months, featuring dispensary employees during their work breaks. Called it ON MY 15…The campaign served multiple purposes: marketing the dispensary, highlighting a team member each week, and showcasing a featured cannabis brand’s product. By combining authentic storytelling with strategic brand placement, the campaign drove engagement, strengthened community connections, and increased visibility for both the dispensary and partner brands. My social media campaign for the launch generated over 1,000 likes, hundreds of comments, and significant traffic to our e-commerce site, driving both engagement and conversions.