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MY: AD WORK
MY: ART WORK
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EVERY LEADER WAS A SERVANT

Home
Data reports
MY: AD WORK
MY: ART WORK
VIDEO+
About

HWCC Superlatives

HWCC Superlatives Shoot – I conceptualized and directed this school yearbook-inspired campaign to spotlight Housing Works Cannabis Co. dispensary employees in a fun, nostalgic way. The series became HWCC’s most engaging social media content to date, generating over 1,000 likes and comments and achieving the highest share rate of any content posted to date. By blending dispensary spirit storytelling with creative visuals, this campaign successfully amplified brand engagement and team recognition.

ON MY 15...

I led a social media campaign as Art director and Photographer for Housing Works Cannabis Co that ran over several months, featuring dispensary employees during their work breaks. Called it ON MY 15…The campaign served multiple purposes: marketing the dispensary, highlighting a team member each week, and showcasing a featured cannabis brand’s product. By combining authentic storytelling with strategic brand placement, the campaign drove engagement, strengthened community connections, and increased visibility for both the dispensary and partner brands. My social media campaign for the launch generated over 1,000 likes, hundreds of comments, and significant traffic to our e-commerce site, driving both engagement and conversions.

WORK N ROLL

Work n Roll Merch Campaign– I served as the art director and stylist for this campaign, shaping the visual identity and creative direction to reflect Work n Roll’s brand ethos. From concept development to wardrobe styling, I curated a look that seamlessly blended functionality with streetwear aesthetics, ensuring a bold and cohesive final product.

FLOR DE MARIA

Flor De Maria CBD Campaign– I served as the art director and stylist for this campaign, shaping the visual identity and creative direction for the first product launch from Flor De maria. From concept development to product styling, I curated a look that seamlessly blended color with ingredients , ensuring a bold and cohesive final product.