EVERY LEADER WAS A SERVANT
HWCC Superlatives Shoot – I conceptualized and directed this school yearbook-inspired campaign to spotlight Housing Works Cannabis Co. dispensary employees in a fun, nostalgic way. The series became HWCC’s most engaging social media content to date, generating over 1,000 likes and comments and achieving the highest share rate of any content posted to date. By blending dispensary spirit storytelling with creative visuals, this campaign successfully amplified brand engagement and team recognition.